Industry
Regulator publishes new affordability-check guidance
The October framework changes when bookmakers must run financial checks, and what they can ask for. What it means for deposit limits,…
BETTING NEWS & INSIGHTS
What moved, what changed, and what it cost you
Regulation, product releases and market movement, written by the team that tests the bookmakers. No press releases reprinted, and no tips.
Regulator publishes new affordability-check guidanceThe October framework changes when bookmakers must run financial checks, and what they can ask for. What it means for deposit limits, verification and the offers you can claim.
ProductMarlin adds player-prop bet builder across four leaguesShots, tackles and passes can now be combined with match markets in one slip — and the correlated pricing is better than we expected.
MarketsPremier Division title odds tighten after opening weekendHow the market moved on the top four, where the early value went, and which bookmaker was slowest to react.THE ARCHIVE
Everything we have published
Everything below the three featured stories above. Four categories: regulation and industry, product changes at the bookmakers, market movement, and our own analysis pieces.
Product
Marlin adds player-prop bet builder across four leagues
Shots, tackles and passes can now be combined with match markets in one slip — and the correlated pricing is better than…
Markets
Premier Division title odds tighten after opening weekend
How the market moved on the top four, where the early value went, and which bookmaker was slowest to react.
Analysis
We re-measured every margin in August. Three books got worse.
The monthly re-price found two operators tightening and three widening, with the biggest move at the bottom of our table.
Industry
Two operators publish check processes ahead of deadline
The December requirement is not due for four months, but Marlin and Harbour have moved early.
Product
Stadion brings live streams into the bet slip
A small interface change with a real effect on how quickly in-play bets get placed.
Markets
Where the money went on the Ebor Handicap
A 9.0 favourite drifting to 11.0 by the off, and what the late movement actually signalled.
Analysis
Acca boosts get generous exactly where the bets get worse
We priced 240 accumulators against their boosted equivalents. The pattern is not subtle.
Industry
Advertising rules tighten on free-bet wording
“Risk free” and “bonus cash” are out from September. Most operators have already rewritten their landing pages.
WHAT MOVED THIS WEEK
Six prices that changed
Tracked across the fifteen bookmakers in our guide, with the reason where there is one.
Premier Division titleShortenedAshford City 3.40 → 3.10Opening-weekend win plus a Northvale United draw
Premier Division titleDriftedKirkby Town 2.75 → 2.90Two injuries confirmed in midfield
Continental CupShortenedIsarpark 7.50 → 6.50Seine FC group draw looks kinder than expected
CBL championshipDriftedBayview 4.20 → 4.60Rotation news out of preseason camp
Ebor HandicapDriftedSilverdale 9.00 → 11.00Ground dried through Tuesday morning
Continental Tour FinalsShortenedSandrelli 2.60 → 2.40Cortez withdrawal from Cincinnati
WHO WRITES THIS
Three people, no press releases
Everything on this page is written in-house and carries a byline. We do not publish operator copy as news.
Dara Okonjo
Senior Football AnalystDara has covered Premier Division markets for six years and writes Oddsmark’s football previews. She focuses on set-piece and pressing data, and publishes every pick with the reasoning attached.
30 published
Ellis Hartnoll
Head of TestingEllis has priced sports markets for two bookmakers and now runs Oddsmark’s testing programme, measuring margins across forty markets a month. He writes about pricing, market rules and the arithmetic bettors are rarely shown.
31 published
Priya Nandakumar
Regulation CorrespondentPriya covers gambling regulation and consumer protection for Oddsmark. She previously reported on financial services compliance and has followed the affordability debate since the 2023 white paper.
15 published