FUNDING & DISCLOSURE
How we make money, and what it does not buy
Oddsmark is funded by commissions from the bookmakers we list. That is a real conflict of interest, so this page sets out exactly how the money works, what separates it from the scoring, and three rankings that cost us revenue.
- £0
- cost to you
- 86%
- revenue from commissions
- 0
- paid placements
- 11
- requests declined
THE MODEL
Four steps, and where the money enters
This is the whole mechanism. There is no step in which you pay us, and no step in which an operator pays for its position.
You read a review
Free, with no registration and no paywall. Nothing about the page changes depending on whether you click a link.
You click through to a bookmaker
The link carries a tracking code that tells the operator the visit came from us. It does not change the odds, the offer or the terms you are shown.
You open an account, if you want to
No obligation, and no difference to you either way. If you close the tab, we are paid nothing.
The operator pays us a commission
Either a one-off fee for the referral or a share of the operator’s revenue from the account, depending on the agreement. You are never charged.
WHAT A COMMISSION IS NOT
Four things it does not mean
Not a cost to you
You pay the same prices and get the same offers as a customer who arrives directly. Affiliate links do not add a fee or reduce a bonus.
Not a payment for a good review
Commercial terms are agreed after a review is written and scored. Renegotiating them does not reopen a score.
Not a fee for inclusion
No operator can pay to appear in a ranked table, and none can pay to be removed from one either.
Not tied to your losses
Where an agreement is revenue-share, it is calculated on the operator’s net revenue. We do not see your account, your stakes or your balance.
THE FIREWALL
What keeps the money out of the scores
A disclosure is only worth something if there is a process behind it. These four rules are the process, and the last one is the reason positions cannot be quietly nudged.
WHERE THE REVENUE COMES FROM
Three sources, one of them dominant
Figures are for the twelve months to June 2026. We publish the split because a reader is entitled to know how concentrated the conflict is.
No single bookmaker accounts for more than 14% of revenue. We hold agreements with eleven of the fifteen operators in our guide; the other four are listed and reviewed on the same terms as everyone else.
WHAT WE TURN DOWN
Four things we will not sell
Paid placement in ranked tables
Asked for eleven times in the last two years. Declined every time.
Sponsored reviews
A review that an operator has paid for is advertising, and we do not publish advertising as editorial.
Removing a negative finding
Two operators have asked. Both findings remain on the page.
Promoting unlicensed operators
Regardless of the rate offered, and regardless of how the traffic is routed.
RANKINGS THAT COST US MONEY
Three decisions that went against the revenue
The clearest test of a disclosure is whether the site publishes findings it would rather not. These are current, not historical.
READER QUESTIONS
About the
money
Including the uncomfortable one, which we answer rather than skip.
No. You are shown the same prices, offers and terms as any other customer. The commission is paid by the operator out of its own marketing budget.
Under a revenue-share agreement an operator’s revenue rises when customers lose, so over a large number of accounts the two are correlated. We do not see individual accounts, and we weight promotions and safer-gambling tools into scores partly because of that tension — but we would rather state it plainly than pretend it does not exist.
No, and the three examples above show it. Our top-ranked football book pays less than three operators below it.
Yes. Type the operator’s name into a search engine and go direct. The reviews and the data on this site are free either way.
Display advertising at our scale would fund roughly a tenth of the testing programme. Ninety days of testing per operator, with real money in every account, is expensive.
An independently held company with no ownership interest in any gambling operator, and no operator holding any interest in us.
Full affiliate disclosure
Oddsmark is funded by commissions from the bookmakers we list. If you open an account through a link on this site we may be paid a referral fee or a share of the operator’s revenue from that account, at no cost to you and with no change to the prices, offers or terms you are shown. Commercial agreements are negotiated after a review has been written, scored and dated, and never influence a rating, a ranking position or a review verdict. No operator can pay to be included in a ranked table, to be removed from one, or to have a finding altered. We hold agreements with eleven of the fifteen operators currently in our guide, and the remaining four are reviewed and ranked on identical terms.
Where an agreement is revenue-share, the operator’s revenue rises when its customers lose money. We consider that tension real rather than theoretical, which is why safer-gambling tools and promotion value are scored, why every offer page carries its terms, and why this paragraph exists instead of a line of small print. Offers and figures shown across this site were correct at the time of publication and may change; always confirm terms with the operator before depositing. 18+. Please gamble responsibly.