Independent bookmaker reviews & betting guides

NovaBet review

Best football marketsEstablished 2015 · Reviewed 6 August 2026 · Tested for 90 days

Our testers ran a funded NovaBet account for three months — 80 settled bets, six timed withdrawals and twelve support queries. This is what we found.

Oddsmark score9.0Ranked #2 of 15

The verdict

Our verdict on NovaBet

NovaBet carries more football markets than anything else in this guide — over 300 per Premier Division match — and prices player props noticeably above the market average. The bet builder handles correlated legs honestly, which is rarer than it should be. Across forty markets a month it averages 3.9%, second of fifteen, and our six test withdrawals cleared in 4 — 12 hrs. Its strongest categories are markets and odds; the weakest is support, at 7.9.

What we liked

  • 300+ markets per Premier Division match
  • Above-market player props
  • Honest bet builder pricing

What we didn't

  • Slow weekend support
  • No live streaming

Who it suits: bettors who put markets and odds first. If the last half-point of price matters more than anything else, read our Kestrel review instead.

Welcome offer

50% matched deposit up to £50

The headline and, more usefully, the eight conditions attached to it.

New customer offer

50% matched deposit up to £50

Minimum deposit £10 · Credited within the hour · No wagering

Claim at NovaBet18+. Terms apply.
Qualifying bet£10 minimum, single or multiple
Minimum odds1/2 (1.50) on the qualifying bet
The offer50% matched deposit up to £50
CreditedWithin one hour of the qualifying bet settling
WageringNone — winnings paid as cash
Expiry7 days from credit
Excluded paymentsSkrill and Neteller deposits do not qualify
MarketsFree bets usable on any sport, cash-out disabled

Our reading: the qualifying odds are low and the value is paid without wagering, which puts this among the better opening offers in the guide. The seven-day expiry is the catch — plan to use the value in the first week.

18+. New customers only. Terms apply.

Sports & markets

What you can bet on

28 sports carried in total. These are the six our readers bet on most, counted per event rather than per sport.

FootballFootball
TennisTennis
BasketballBasketball
Horse racingHorse racing
GridironGridiron
EsportsEsports
SportDepthCoverage
Football300+ markets a matchEvery top-25 European league, plus 63 more competitions
Tennis123+ markets a matchAll four tours and challenger level
Basketball165+ markets a gameCBL, Basketball Cup and 18 domestic leagues
Horse racingFull racecardsUK and Ireland daily, selected international meetings
Gridiron League & college219+ markets a gameFull season and playoff coverage
Esports96+ markets a matchThe four biggest titles on major events

Odds & margins

How the prices measure up

We price the same forty markets every month across all fifteen bookmakers. The margin is the built-in edge — lower is better for you.

MarketNovaBetBest in guideRank
Premier Division 1X24.0%+0.53.5%Second of fifteen
Match totals3.8%+0.53.3%Third of fifteen
Both teams to score4.2%+0.63.6%First of fifteen
Player shots on target5.9%+1.44.5%Fifth of fifteen
CBL point spread3.6%+0.43.2%First of fifteen
Tour match winner4.1%+0.63.5%Third of fifteen

Across all forty markets NovaBet averages 3.9% — second of fifteen, roughly 0.5 points behind Kestrel. On a £50 stake that difference is around 25p a bet: real, but smaller than most bettors assume.

How we tested

Ninety days, 412 settled bets and six withdrawal races

What we measured across all fifteen sportsbooks, and why the biggest brand finished sixth.

Read the full test

Live betting

In-play and cash-out

Serviceable rather than a reason to open the account.

Pre-match focused
8 secaverage settlement
Pre-matchmarkets with cash-out
Main linesin-play markets a match
No streamsvideo coverage
Settlement speedUnder 8 secondsMiddling against a field average of 11 seconds.
Cash-out coverageSelected pre-match onlyNo cash-out in-play, and none on outright markets.
Live streamingNot offeredScoreboards and match trackers only, on all sports.
In-play marketsMain lines onlyMatch result and totals stay open in play; nothing beyond them.

App & mobile

The mobile product

Tested on a current iOS handset and a current Android handset over the full ninety days.

Bet slipSingle
Ashford City to win2.10
£10 stakeReturns £21.00
iOS4.4 / 516,800 ratings
Android4.2 / 543,500 ratings
Size113 MBUniversal build
Face / Touch IDLogin onlyNot offered for withdrawals
Bet slip4 tapsFrom market to confirmed bet in our lab test
OfflineNoSlip persists, submission queues

Payments & withdrawals

Getting money in and out

Deposit and withdrawal times below are our own, measured across six real withdrawals rather than quoted from the operator.

MethodMinimumDepositWithdrawalFees
Visa / Mastercard£10Instant4 — 12 hrsNo fee
Mastercard£10Instant4 — 12 hrsNo fee
Skrill£10Instant4 — 12 hrsNo fee
E-wallet£10Instant4 — 12 hrsNo fee
Withdrawal window4 — 12 hrsAcross six timed test withdrawals
Minimum deposit£10The same on every listed method
VerificationAt signupPassport and address, cleared the same day

Customer support

Getting help

Twelve queries sent across three channels, at different times of day and week.

Live chat08:00 — 00:00Answered in 12 min 30 s across twelve test queries
Email24/7Median reply over 24 hrs
TelephoneNot offeredChat and email only
Help centreAlways570 articles, searchable and current

Licensing & security

Is it safe?

What protects your money and your data. Licence details should be confirmed on the regulator's own register before you deposit.

Licensedin every market shown
Segregatedcustomer funds held apart
TLS 1.3with optional 2FA
0unresolved payout complaints
LicensingLicensed in every market shown on this page, with the licence number in the site footer and verifiable on the regulator register.
Segregated fundsCustomer balances are held separately from operating funds, at the medium protection rating.
EncryptionTLS 1.3 throughout, with two-factor authentication available and mandatory for withdrawals over £2,000.
Identity checksVerification is requested at signup rather than at first withdrawal — slower to start, far fewer payout disputes.

Safer betting tools

What NovaBet gives you to stay in control

NovaBet carries five of the six controls we check, all reachable from the account menu without contacting support. Set your limits before your first deposit, not after a losing week.

Responsible gambling hub
Deposit limitsDaily, weekly and monthly. Decreases apply immediately; increases take 24 hours.
Loss and stake limitsOptional caps on total losses or single-bet stake.
Reality checksNot offeredNot available at NovaBet — the other controls listed here are.
Time-out24 hours to six weeks, applied instantly and irreversible for the period.
Self-exclusionSix months to five years, and registered with the national scheme.
Activity statementA full record of deposits, stakes and returns, downloadable at any time.

Questions

NovaBet FAQ

The things readers ask us most often about NovaBet.

It holds a licence in every market where it is shown on this page, segregates customer funds and runs identity checks at signup. We have logged no unresolved payout complaints in eighteen months of monitoring.

NovaBet9.0
Welcome offer50% matched deposit up to £50
Min deposit
£10
Withdrawals
4 — 12 hrs
Avg margin
3.9%
Sports
28
Visit NovaBet18+. New customers only. Terms apply.
Score breakdown
Odds 25%9.2
Markets 20%9.7
Payments 15%8.2
Usability 20%8.6
Promotions 10%9.0
Support 10%7.9

Alternatives

If NovaBet is not for you

KestrelHighest odds8.6

Sharpest prices in this guide. Average margin 3.4%, minimum deposit £10.

StadionBest for live betting8.8

Best live product tested this year. Average margin 4.6%, minimum deposit £5.

MarlinBest overall9.2

Best all-round product in this guide. Average margin 4.1%, minimum deposit £10.

50% matched deposit up to £50

Minimum deposit £10 · Free bets credited within the hour · No wagering

Visit NovaBet18+. New customers only. Terms apply.