The 26/27 home shirt is in the club store from today: claret with a midnight navy collar, gold embroidery on the crest and, for the first time, a printed 1904 on the inside of the neck.
It is made by Kitlab from recycled polyester and printed in the West Stand store, where personalisation is done while you wait. Members’ 10% discount is applied automatically online and in store.
What is in the range
- Adult home shirt, £58; junior, £45.
- Away shirt in midnight navy with a claret trim, £58.
- Goalkeeper shirt in gold, £58, and the training range from £30.
“We asked supporters what they wanted back. The answer was the collar. So the collar is back.”
Helen Ashworth, chief executive
Personalisation
Any first-team name and number can be printed in store or ordered online. Names are printed in the club’s own typeface, and an official number carries the Premier Division sleeve badge.
