// Advertise & partnerships
Reach 4.2 million people who read past the headline
Five formats, one sponsor per newsletter, and a written firewall between the commercial team and the newsroom. No betting, no interstitials, no autoplay sound.
4.2M
Monthly readers
410,600
Newsletter subscribers
11.4M
Monthly page views
6:12
Average time on a feature
// Audience
Who reads us
Twelve months to July 2026
- 18–2414%
- 25–3431%
- 35–4428%
- 45–5417%
- 55+10%
Where they read
- United Kingdom
- 38%
- Germany
- 12%
- Spain & Portugal
- 11%
- Nordics
- 9%
- United States
- 8%
- Rest of world
- 22%
The rest of it
Device
64% mobile · 29% desktop · 7% app
Subscribers
182,000 paying readers
Repeat visits
3.4 sessions a week, median
Sector skew
Finance, tech and sports business over-index 2.1×
Figures are twelve-month averages to July 2026, measured on our own analytics. Independently audited numbers are in the media pack.
// Formats & rates
Five ways to work with us
Open a format for specs and pricing
Banner advertisingStandard display across the siteFrom £24 CPMMinimum spend £5,000
- Leaderboard
- 970×250 · in-article and section tops
- Rectangle
- 300×250 · sidebar, sticky on scroll
- Half page
- 300×600 · long reads only
- File weight
- Under 200 KB, static or HTML5
Sponsored contentYour article, clearly marked as yoursFrom £8,500 per pieceThree-piece minimum for series
- Labelling
- PAID CONTENT lockup at the top and in every card
- Written by
- Your team, or our commercial studio — never the newsroom
- Placement
- Section pages and one homepage slot for 48 hours
- Lifetime
- Permanent URL, removed from feeds after 30 days
Newsletter sponsorshipOne sponsor per issue, above the foldFrom £3,200 per sendTwo-send minimum
- The Morning Pulse
- 184,000 readers · 48% open rate
- The Transfer Ledger
- 96,400 readers · 54% open rate
- Tactics Board
- 71,900 readers · 51% open rate
- Format
- Logo, 40 words, one link. No images inside the body.
Video sponsorshipSeries-level presenting partnerFrom £18,000 per seriesSix-episode block
- Series
- Tactics Board · Matchday Film · On the Ground
- Placement
- Pre-roll 6s, end card 10s, series page badge
- Reach
- 214,000 average views an episode
- Assets
- You supply, or our studio produces at cost
Partnerships & licensingData feeds, syndication, co-published workPriced per projectTwelve-month minimum for feeds
- Licensing
- Republish our reporting with attribution
- Data
- Scores, tables and xG feeds via API
- Events
- Co-hosted panels and live shows
- Co-publishing
- Joint investigations with named partners
// The firewall
What advertising cannot buy
Policy applies to every format
No editorial influence
Commercial staff do not attend editorial meetings and cannot see stories before publication.
Everything is labelled
Paid placements carry a label in every position they appear, including cards and search results.
Category limits
No betting, no tobacco, no unlicensed supplements, no political advertising.
Concentration cap
No single advertiser may exceed 5% of annual revenue.
The full policy sits alongside our editorial standards.
// Recent partners
Veloce Athletic
Meridian Bank
Nordkraft
Atlas Travel
Helios Energy
Kinetic Labs
“The newsletter placement outperformed every other publisher on the plan, and we were told exactly what we could and could not have. That combination is rarer than it should be.”
— Head of brand, Veloce Athletic
// What happens next
- 1
Reply within a working day
From a named person on the commercial team, not a queue.
- 2
Availability and pricing
Real inventory dates, plus the audited numbers in the media pack.
- 3
Creative review
We check labelling and category rules before anything is booked.
- 4
Live, with reporting
Weekly performance report and a mid-flight call if you want one.