From 1 September, gambling advertising may no longer describe an offer as \u201crisk free\u201d, call bonus funds \u201ccash\u201d, or present a free bet without stating the qualifying odds and the expiry in the same size as the headline. The advertising regulator\u2019s updated code closes three of the four wording gaps we have complained about in this column since the site launched.<\/p>\n\n\n\n
Thirteen of the fifteen operators in our guide have already rewritten their offer pages. The two that have not, both small, told us they intend to comply by the deadline. Marlin\u2019s \u201cBet \u00a310, get \u00a330 in free bets\u201d survives unchanged \u2014 it never claimed to be risk-free and has printed the 1\/2 minimum odds beside the headline since 2024. NovaBet\u2019s matched deposit now says \u201cbonus funds, 4x wagering\u201d on the banner rather than in the footnote.<\/p>\n\n\n\n
The fourth gap, expiry stated as \u201c7 days\u201d without saying from when, is not addressed; the code requires the period but not the trigger. Our offer cards have always printed both, and the promotions score marks operators down where the two are ambiguous.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cRisk free\u201d and \u201cbonus cash\u201d are out from September. Most operators have already rewritten their landing pages.<\/p>\n","protected":false},"author":22,"featured_media":33823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_spx_person_id":0,"_spx_fixture_id":0,"_spx_pick_id":0,"_spx_eg_facts_label":"","_spx_eg_facts":"","_spx_figure_caption":"From September the words on the landing page have to match the terms underneath.","_spx_news_feat":"","_spx_video_url":"","_spx_duration":"","_spx_views":"","_spx_presenter":"","_spx_media_state":"","_spx_start_at":"","_spx_media_status":"","_spx_episode":"","_spx_subject":"","_spx_subject_role":"","_spx_story_year":"","_spx_duration_seconds":0,"_spx_view_count":0,"footnotes":""},"categories":[47],"tags":[117,134,300],"spx_comp":[],"spx_fixture_ref":[],"spx_series":[],"spx_format":[],"spx_video_kind":[],"spx_show":[],"spx_sport":[],"spx_flag":[],"class_list":["post-38293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-advertising","tag-bonuses","tag-regulation"],"_links":{"self":[{"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/posts\/38293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/comments?post=38293"}],"version-history":[{"count":0,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/posts\/38293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/media\/33823"}],"wp:attachment":[{"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/media?parent=38293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/categories?post=38293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/tags?post=38293"},{"taxonomy":"spx_comp","embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/spx_comp?post=38293"},{"taxonomy":"spx_fixture_ref","embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/spx_fixture_ref?post=38293"},{"taxonomy":"spx_series","embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/spx_series?post=38293"},{"taxonomy":"spx_format","embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/spx_format?post=38293"},{"taxonomy":"spx_video_kind","embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/spx_video_kind?post=38293"},{"taxonomy":"spx_show","embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/spx_show?post=38293"},{"taxonomy":"spx_sport","embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/spx_sport?post=38293"},{"taxonomy":"spx_flag","embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/spx_flag?post=38293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}