{"id":38311,"date":"2026-09-07T11:04:50","date_gmt":"2026-09-07T10:04:50","guid":{"rendered":"http:\/\/localhost:8888\/how-we-make-money\/"},"modified":"2026-09-07T11:04:50","modified_gmt":"2026-09-07T10:04:50","slug":"how-we-make-money","status":"publish","type":"page","link":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/how-we-make-money\/","title":{"rendered":"How We Make Money"},"content":{"rendered":"<div class=\"is-default has-side anps-betting-page-hero alignfull wp-block-sportpulse-betting-page-hero\" style=\"--anps-photo-opacity:0.16\"><img class=\"anps-betting-page-hero__photo\" src=\"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-content\/plugins\/anps_theme_plugin\/demos\/betting\/images\/hero-signage.webp\" alt=\"\" width=\"1400\" height=\"1050\" decoding=\"async\" loading=\"eager\" fetchpriority=\"high\"><span class=\"anps-betting-veil is-hero\" aria-hidden=\"true\"><\/span><div class=\"anps-betting-page-hero__inner\"><nav class=\"anps-betting-crumbs\" aria-label=\"Breadcrumb\"><a class=\"anps-betting-crumbs__link\" href=\"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/\">Home<\/a><svg class=\"anps-icon\" width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-chevron-right\"><\/use><\/svg><span class=\"anps-betting-crumbs__here\">How we make money<\/span><\/nav><div class=\"anps-betting-page-hero__grid\"><div class=\"anps-betting-page-hero__copy\"><p class=\"anps-betting-kicker is-dark\">FUNDING &amp; DISCLOSURE<\/p><h1 class=\"anps-betting-page-hero__title\">How we make money, <span class=\"anps-betting-accent\">and what it does not buy<\/span><\/h1><p class=\"anps-betting-page-hero__lede\">Oddsmark is funded by commissions from the bookmakers we list. That is a real conflict of interest, so this page sets out exactly how the money works, what separates it from the scoring, and three rankings that cost us revenue.<\/p><div class=\"anps-betting-page-hero__buttons\"><a class=\"anps-betting-btn anps-betting-btn--action is-lg\" href=\"\/betting\/how-we-review\/\"><svg class=\"anps-icon\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-list-checks\"><\/use><\/svg><span>How we review<\/span><\/a><a class=\"anps-betting-btn anps-betting-btn--ghost is-lg\" href=\"\/betting\/compare-bookmakers\/\"><svg class=\"anps-icon\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-table-properties\"><\/use><\/svg><span>See the rankings<\/span><\/a><\/div><\/div><div class=\"anps-betting-page-hero__side\"><dl class=\"anps-betting-stats\"><div class=\"anps-betting-stats__cell\"><dt class=\"anps-betting-stats__value\">\u00a30<\/dt><dd class=\"anps-betting-stats__label\">cost to you<\/dd><\/div><div class=\"anps-betting-stats__cell\"><dt class=\"anps-betting-stats__value\">86%<\/dt><dd class=\"anps-betting-stats__label\">revenue from commissions<\/dd><\/div><div class=\"anps-betting-stats__cell\"><dt class=\"anps-betting-stats__value\">0<\/dt><dd class=\"anps-betting-stats__label\">paid placements<\/dd><\/div><div class=\"anps-betting-stats__cell\"><dt class=\"anps-betting-stats__value\">11<\/dt><dd class=\"anps-betting-stats__label\">requests declined<\/dd><\/div><\/dl><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-group alignfull anps-bt-band is-page anps-bt-funding__flow has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"anps-betting-section-head alignwide wp-block-sportpulse-betting-section-head\"><div class=\"anps-betting-section-head__copy\"><p class=\"anps-betting-kicker\">THE MODEL<\/p><h2 class=\"anps-betting-section-head__title\">Four steps, and where the money <span class=\"anps-betting-accent\">enters<\/span><\/h2><p class=\"anps-betting-section-head__intro\">This is the whole mechanism. There is no step in which you pay us, and no step in which an operator pays for its position.<\/p><\/div><\/div><div class=\"is-numbered anps-betting-cards alignwide wp-block-sportpulse-betting-cards\" style=\"--anps-cards-min:260px;--anps-cards-gap:18px\"><div class=\"anps-betting-cards__grid\"><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-cards__row\"><span class=\"anps-betting-cards__num\">01<\/span><span class=\"anps-betting-cards__icon\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-book-open\"><\/use><\/svg><\/span><\/span><h3 class=\"anps-betting-cards__title is-display\">You read a review<\/h3><p class=\"anps-betting-cards__text\">Free, with no registration and no paywall. Nothing about the page changes depending on whether you click a link.<\/p><\/div><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-cards__row\"><span class=\"anps-betting-cards__num\">02<\/span><span class=\"anps-betting-cards__icon\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-external-link\"><\/use><\/svg><\/span><\/span><h3 class=\"anps-betting-cards__title is-display\">You click through to a bookmaker<\/h3><p class=\"anps-betting-cards__text\">The link carries a tracking code that tells the operator the visit came from us. It does not change the odds, the offer or the terms you are shown.<\/p><\/div><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-cards__row\"><span class=\"anps-betting-cards__num\">03<\/span><span class=\"anps-betting-cards__icon\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-user-plus\"><\/use><\/svg><\/span><\/span><h3 class=\"anps-betting-cards__title is-display\">You open an account, if you want to<\/h3><p class=\"anps-betting-cards__text\">No obligation, and no difference to you either way. If you close the tab, we are paid nothing.<\/p><\/div><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-cards__row\"><span class=\"anps-betting-cards__num\">04<\/span><span class=\"anps-betting-cards__icon\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-coins\"><\/use><\/svg><\/span><\/span><h3 class=\"anps-betting-cards__title is-display\">The operator pays us a commission<\/h3><p class=\"anps-betting-cards__text\">Either a one-off fee for the referral or a share of the operator\u2019s revenue from the account, depending on the agreement. You are never charged.<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull anps-bt-band is-page anps-bt-funding__not has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"anps-betting-section-head alignwide wp-block-sportpulse-betting-section-head\"><div class=\"anps-betting-section-head__copy\"><p class=\"anps-betting-kicker\">WHAT A COMMISSION IS NOT<\/p><h2 class=\"anps-betting-section-head__title\">Four things it does not <span class=\"anps-betting-accent\">mean<\/span><\/h2><\/div><\/div><div class=\"is-green anps-betting-cards alignwide wp-block-sportpulse-betting-cards\" style=\"--anps-cards-min:280px;--anps-cards-gap:18px\"><div class=\"anps-betting-cards__grid\"><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-tile is-green is-38\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-tag\"><\/use><\/svg><\/span><h3 class=\"anps-betting-cards__title\">Not a cost to you<\/h3><p class=\"anps-betting-cards__text\">You pay the same prices and get the same offers as a customer who arrives directly. Affiliate links do not add a fee or reduce a bonus.<\/p><\/div><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-tile is-green is-38\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-pen-line\"><\/use><\/svg><\/span><h3 class=\"anps-betting-cards__title\">Not a payment for a good review<\/h3><p class=\"anps-betting-cards__text\">Commercial terms are agreed after a review is written and scored. Renegotiating them does not reopen a score.<\/p><\/div><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-tile is-green is-38\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-ban\"><\/use><\/svg><\/span><h3 class=\"anps-betting-cards__title\">Not a fee for inclusion<\/h3><p class=\"anps-betting-cards__text\">No operator can pay to appear in a ranked table, and none can pay to be removed from one either.<\/p><\/div><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-tile is-green is-38\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-eye-off\"><\/use><\/svg><\/span><h3 class=\"anps-betting-cards__title\">Not tied to your losses<\/h3><p class=\"anps-betting-cards__text\">Where an agreement is revenue-share, it is calculated on the operator\u2019s net revenue. We do not see your account, your stakes or your balance.<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull anps-bt-band is-dark anps-bt-funding__firewall has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"is-numbered is-dark anps-betting-dark-band alignfull wp-block-sportpulse-betting-dark-band\"><div class=\"anps-betting-dark-band__inner\"><div class=\"anps-betting-dark-band__split\" style=\"--anps-band-cols:1fr 1.15fr\"><div class=\"anps-betting-dark-band__copy\"><p class=\"anps-betting-kicker is-dark\">THE FIREWALL<\/p><h2 class=\"anps-betting-dark-band__title\">What keeps the money <span class=\"anps-betting-accent\">out of the scores<\/span><\/h2><p class=\"anps-betting-dark-band__text\">A disclosure is only worth something if there is a process behind it. These four rules are the process, and the last one is the reason positions cannot be quietly nudged.<\/p><div class=\"anps-betting-dark-band__buttons\"><a class=\"anps-betting-btn anps-betting-btn--action is-md\" href=\"\/betting\/how-we-review\/\"><svg class=\"anps-icon\" width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-list-checks\"><\/use><\/svg><span>Read the full methodology<\/span><\/a><\/div><\/div><div class=\"anps-betting-dark-band__items\"><div class=\"anps-betting-dark-band__item is-rule\"><span class=\"anps-betting-dark-band__disc\">1<\/span><span><b class=\"anps-betting-dark-band__itemtitle\">Reviews are written before terms are discussed<\/b><span class=\"anps-betting-dark-band__itemtext\">The score and the verdict are finished, reviewed by a second tester and dated before anyone talks about commercial arrangements.<\/span><\/span><\/div><div class=\"anps-betting-dark-band__item is-rule\"><span class=\"anps-betting-dark-band__disc\">2<\/span><span><b class=\"anps-betting-dark-band__itemtitle\">Testers do not know the commercial terms<\/b><span class=\"anps-betting-dark-band__itemtext\">The people who score an operator are not told what it pays, and the rate is not visible in the tools they use.<\/span><\/span><\/div><div class=\"anps-betting-dark-band__item is-rule\"><span class=\"anps-betting-dark-band__disc\">3<\/span><span><b class=\"anps-betting-dark-band__itemtitle\">Rates cannot be renegotiated against a score<\/b><span class=\"anps-betting-dark-band__itemtext\">An operator that asks for a better position is told no in writing, and the request is logged.<\/span><\/span><\/div><div class=\"anps-betting-dark-band__item is-rule\"><span class=\"anps-betting-dark-band__disc\">4<\/span><span><b class=\"anps-betting-dark-band__itemtitle\">Rankings are re-derived, never adjusted<\/b><span class=\"anps-betting-dark-band__itemtext\">Positions come out of the weighted model. Nobody edits a table by hand.<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull anps-bt-band is-page anps-bt-funding__revenue has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"anps-betting-section-head alignwide wp-block-sportpulse-betting-section-head\"><div class=\"anps-betting-section-head__copy\"><p class=\"anps-betting-kicker\">WHERE THE REVENUE COMES FROM<\/p><h2 class=\"anps-betting-section-head__title\">Three sources, one of them <span class=\"anps-betting-accent\">dominant<\/span><\/h2><p class=\"anps-betting-section-head__intro\">Figures are for the twelve months to June 2026. We publish the split because a reader is entitled to know how concentrated the conflict is.<\/p><\/div><\/div><div class=\"is-revenue anps-betting-card anps-betting-rows alignwide wp-block-sportpulse-betting-rows\"><div class=\"anps-betting-rows__scroll\"><div class=\"anps-betting-rows__table\" style=\"\"><div class=\"anps-betting-rows__row is-bar is-first\"><span class=\"anps-betting-rows__barhead\"><b>Affiliate commissions<\/b><span class=\"anps-betting-rows__pct\">86%<\/span><\/span><span class=\"anps-betting-bar is-navy\"><span style=\"inline-size:86%\"><\/span><\/span><span class=\"anps-betting-rows__sub\">Referral fees and revenue-share from bookmakers listed on this site.<\/span><\/div><div class=\"anps-betting-rows__row is-bar\"><span class=\"anps-betting-rows__barhead\"><b>Display advertising<\/b><span class=\"anps-betting-rows__pct\">9%<\/span><\/span><span class=\"anps-betting-bar is-navy2\"><span style=\"inline-size:9%\"><\/span><\/span><span class=\"anps-betting-rows__sub\">Bought programmatically. Advertisers cannot buy editorial placement.<\/span><\/div><div class=\"anps-betting-rows__row is-bar\"><span class=\"anps-betting-rows__barhead\"><b>Licensing<\/b><span class=\"anps-betting-rows__pct\">5%<\/span><\/span><span class=\"anps-betting-bar is-navy2\"><span style=\"inline-size:5%\"><\/span><\/span><span class=\"anps-betting-rows__sub\">Our margin data is licensed to two trade publications.<\/span><\/div><\/div><\/div><p class=\"anps-betting-rows__note\">No single bookmaker accounts for more than 14% of revenue. We hold agreements with eleven of the fifteen operators in our guide; the other four are listed and reviewed on the same terms as everyone else.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull anps-bt-band is-page anps-bt-funding__refuse has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"anps-betting-section-head alignwide wp-block-sportpulse-betting-section-head\"><div class=\"anps-betting-section-head__copy\"><p class=\"anps-betting-kicker\">WHAT WE TURN DOWN<\/p><h2 class=\"anps-betting-section-head__title\">Four things we will not <span class=\"anps-betting-accent\">sell<\/span><\/h2><\/div><\/div><div class=\"is-rust anps-betting-cards alignwide wp-block-sportpulse-betting-cards\" style=\"--anps-cards-min:270px;--anps-cards-gap:18px\"><div class=\"anps-betting-cards__grid\"><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-tile is-rust is-38\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-x-circle\"><\/use><\/svg><\/span><h3 class=\"anps-betting-cards__title\">Paid placement in ranked tables<\/h3><p class=\"anps-betting-cards__text\">Asked for eleven times in the last two years. Declined every time.<\/p><\/div><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-tile is-rust is-38\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-x-circle\"><\/use><\/svg><\/span><h3 class=\"anps-betting-cards__title\">Sponsored reviews<\/h3><p class=\"anps-betting-cards__text\">A review that an operator has paid for is advertising, and we do not publish advertising as editorial.<\/p><\/div><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-tile is-rust is-38\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-x-circle\"><\/use><\/svg><\/span><h3 class=\"anps-betting-cards__title\">Removing a negative finding<\/h3><p class=\"anps-betting-cards__text\">Two operators have asked. Both findings remain on the page.<\/p><\/div><div class=\"anps-betting-cards__card anps-betting-card\"><span class=\"anps-betting-tile is-rust is-38\"><svg class=\"anps-icon\" width=\"17\" height=\"17\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-x-circle\"><\/use><\/svg><\/span><h3 class=\"anps-betting-cards__title\">Promoting unlicensed operators<\/h3><p class=\"anps-betting-cards__text\">Regardless of the rate offered, and regardless of how the traffic is routed.<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull anps-bt-band is-page anps-bt-funding__costly has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"anps-betting-section-head alignwide wp-block-sportpulse-betting-section-head\"><div class=\"anps-betting-section-head__copy\"><p class=\"anps-betting-kicker\">RANKINGS THAT COST US MONEY<\/p><h2 class=\"anps-betting-section-head__title\">Three decisions that went <span class=\"anps-betting-accent\">against the revenue<\/span><\/h2><p class=\"anps-betting-section-head__intro\">The clearest test of a disclosure is whether the site publishes findings it would rather not. These are current, not historical.<\/p><\/div><\/div><div class=\"is-costly anps-betting-book-cards alignwide wp-block-sportpulse-betting-book-cards\"><div class=\"anps-betting-card anps-betting-book-cards__costly\"><div class=\"anps-betting-book-cards__costrow\"><span class=\"anps-betting-book-cards__costident\"><span class=\"anps-betting-logo\" style=\"--anps-logo:#B3541E;--anps-logo-size:36px\" aria-hidden=\"true\"><span>K<\/span><\/span><span><b class=\"anps-betting-book-cards__costname\">Kestrel<\/b><span class=\"anps-betting-book-cards__costwhat\">Ranked first for football odds<\/span><\/span><\/span><span class=\"anps-betting-book-cards__costcost\">Kestrel pays us less than three of the operators it outranks. It is first because it prices sharpest.<\/span><a class=\"anps-betting-btn anps-betting-btn--outline is-sm anps-betting-book-cards__costbtn\" href=\"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/bookmaker\/kestrel\/\"><span>Read review<\/span><\/a><\/div><div class=\"anps-betting-book-cards__costrow\"><span class=\"anps-betting-book-cards__costident\"><span class=\"anps-betting-logo\" style=\"--anps-logo:#4F5B6B;--anps-logo-size:36px\" aria-hidden=\"true\"><span>Q<\/span><\/span><span><b class=\"anps-betting-book-cards__costname\">Quaystone<\/b><span class=\"anps-betting-book-cards__costwhat\">Published as the widest margin in our guide<\/span><\/span><\/span><span class=\"anps-betting-book-cards__costcost\">A live commercial agreement did not stop us printing the highest margin figure on the page, or scoring it last on price.<\/span><a class=\"anps-betting-btn anps-betting-btn--outline is-sm anps-betting-book-cards__costbtn\" href=\"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/bookmaker\/quaystone\/\"><span>Read review<\/span><\/a><\/div><div class=\"anps-betting-book-cards__costrow\"><span class=\"anps-betting-book-cards__costident\"><span class=\"anps-betting-logo\" style=\"--anps-logo:#7A2E8D;--anps-logo-size:36px\" aria-hidden=\"true\"><span>N<\/span><\/span><span><b class=\"anps-betting-book-cards__costname\">NovaBet<\/b><span class=\"anps-betting-book-cards__costwhat\">Marked down for weekend support<\/span><\/span><\/span><span class=\"anps-betting-book-cards__costcost\">One of our larger revenue partners, published with a 7.9 support score and a con that says support is slow at weekends.<\/span><a class=\"anps-betting-btn anps-betting-btn--outline is-sm anps-betting-book-cards__costbtn\" href=\"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/bookmaker\/novabet\/\"><span>Read review<\/span><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull anps-bt-band is-page anps-bt-funding__faq has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"anps-betting-faq alignwide wp-block-sportpulse-betting-faq\" data-wp-interactive=\"sportpulse\/betting-faq\" data-wp-context='{\"open\":0}'><div class=\"anps-betting-faq__side\"><p class=\"anps-betting-kicker\">READER QUESTIONS<\/p><h2 class=\"anps-betting-faq__title\">About the<br><span class=\"anps-betting-accent\">money<\/span><\/h2><p class=\"anps-betting-faq__text\">Including the uncomfortable one, which we answer rather than skip.<\/p><\/div><div class=\"anps-betting-faq__list\"><div class=\"anps-betting-faq__item is-open\" data-wp-context='{\"index\":0}' data-wp-class--is-open=\"state.isOpen\"><button type=\"button\" class=\"anps-betting-faq__q\" aria-expanded=\"true\" data-wp-on--click=\"actions.toggle\" data-wp-bind--aria-expanded=\"state.isOpen\"><span class=\"anps-betting-faq__num\">01<\/span><span class=\"anps-betting-faq__qtext\">Does clicking your links cost me anything?<\/span><span class=\"anps-betting-faq__disc\"><svg class=\"anps-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-chevron-down\"><\/use><\/svg><\/span><\/button><div class=\"anps-betting-faq__a\" data-wp-bind--hidden=\"!state.isOpen\"><p>No. You are shown the same prices, offers and terms as any other customer. The commission is paid by the operator out of its own marketing budget.<\/p><\/div><\/div><div class=\"anps-betting-faq__item\" data-wp-context='{\"index\":1}' data-wp-class--is-open=\"state.isOpen\"><button type=\"button\" class=\"anps-betting-faq__q\" aria-expanded=\"false\" data-wp-on--click=\"actions.toggle\" data-wp-bind--aria-expanded=\"state.isOpen\"><span class=\"anps-betting-faq__num\">02<\/span><span class=\"anps-betting-faq__qtext\">Do you earn more if I lose money?<\/span><span class=\"anps-betting-faq__disc\"><svg class=\"anps-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-chevron-down\"><\/use><\/svg><\/span><\/button><div class=\"anps-betting-faq__a\" hidden data-wp-bind--hidden=\"!state.isOpen\"><p>Under a revenue-share agreement an operator\u2019s revenue rises when customers lose, so over a large number of accounts the two are correlated. We do not see individual accounts, and we weight promotions and safer-gambling tools into scores partly because of that tension \u2014 but we would rather state it plainly than pretend it does not exist.<\/p><\/div><\/div><div class=\"anps-betting-faq__item\" data-wp-context='{\"index\":2}' data-wp-class--is-open=\"state.isOpen\"><button type=\"button\" class=\"anps-betting-faq__q\" aria-expanded=\"false\" data-wp-on--click=\"actions.toggle\" data-wp-bind--aria-expanded=\"state.isOpen\"><span class=\"anps-betting-faq__num\">03<\/span><span class=\"anps-betting-faq__qtext\">Do the highest-paying bookmakers rank highest?<\/span><span class=\"anps-betting-faq__disc\"><svg class=\"anps-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-chevron-down\"><\/use><\/svg><\/span><\/button><div class=\"anps-betting-faq__a\" hidden data-wp-bind--hidden=\"!state.isOpen\"><p>No, and the three examples above show it. Our top-ranked football book pays less than three operators below it.<\/p><\/div><\/div><div class=\"anps-betting-faq__item\" data-wp-context='{\"index\":3}' data-wp-class--is-open=\"state.isOpen\"><button type=\"button\" class=\"anps-betting-faq__q\" aria-expanded=\"false\" data-wp-on--click=\"actions.toggle\" data-wp-bind--aria-expanded=\"state.isOpen\"><span class=\"anps-betting-faq__num\">04<\/span><span class=\"anps-betting-faq__qtext\">Can I avoid the affiliate link?<\/span><span class=\"anps-betting-faq__disc\"><svg class=\"anps-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-chevron-down\"><\/use><\/svg><\/span><\/button><div class=\"anps-betting-faq__a\" hidden data-wp-bind--hidden=\"!state.isOpen\"><p>Yes. Type the operator\u2019s name into a search engine and go direct. The reviews and the data on this site are free either way.<\/p><\/div><\/div><div class=\"anps-betting-faq__item\" data-wp-context='{\"index\":4}' data-wp-class--is-open=\"state.isOpen\"><button type=\"button\" class=\"anps-betting-faq__q\" aria-expanded=\"false\" data-wp-on--click=\"actions.toggle\" data-wp-bind--aria-expanded=\"state.isOpen\"><span class=\"anps-betting-faq__num\">05<\/span><span class=\"anps-betting-faq__qtext\">Why not run the site on advertising alone?<\/span><span class=\"anps-betting-faq__disc\"><svg class=\"anps-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-chevron-down\"><\/use><\/svg><\/span><\/button><div class=\"anps-betting-faq__a\" hidden data-wp-bind--hidden=\"!state.isOpen\"><p>Display advertising at our scale would fund roughly a tenth of the testing programme. Ninety days of testing per operator, with real money in every account, is expensive.<\/p><\/div><\/div><div class=\"anps-betting-faq__item\" data-wp-context='{\"index\":5}' data-wp-class--is-open=\"state.isOpen\"><button type=\"button\" class=\"anps-betting-faq__q\" aria-expanded=\"false\" data-wp-on--click=\"actions.toggle\" data-wp-bind--aria-expanded=\"state.isOpen\"><span class=\"anps-betting-faq__num\">06<\/span><span class=\"anps-betting-faq__qtext\">Who owns Oddsmark?<\/span><span class=\"anps-betting-faq__disc\"><svg class=\"anps-icon\" width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-chevron-down\"><\/use><\/svg><\/span><\/button><div class=\"anps-betting-faq__a\" hidden data-wp-bind--hidden=\"!state.isOpen\"><p>An independently held company with no ownership interest in any gambling operator, and no operator holding any interest in us.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull anps-bt-band is-page is-end anps-bt-funding__statement has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"statement\"><div class=\"is-statement anps-betting-feature alignwide wp-block-sportpulse-betting-feature\"><div class=\"anps-betting-card is-well anps-betting-feature__card is-statement\"><h2 class=\"anps-betting-feature__label\"><svg class=\"anps-icon\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-file-text\"><\/use><\/svg><span>Full affiliate disclosure<\/span><\/h2><p class=\"anps-betting-feature__text\">Oddsmark is funded by commissions from the bookmakers we list. If you open an account through a link on this site we may be paid a referral fee or a share of the operator\u2019s revenue from that account, at no cost to you and with no change to the prices, offers or terms you are shown. Commercial agreements are negotiated after a review has been written, scored and dated, and never influence a rating, a ranking position or a review verdict. No operator can pay to be included in a ranked table, to be removed from one, or to have a finding altered. We hold agreements with eleven of the fifteen operators currently in our guide, and the remaining four are reviewed and ranked on identical terms.<\/p><p class=\"anps-betting-feature__text\">Where an agreement is revenue-share, the operator\u2019s revenue rises when its customers lose money. We consider that tension real rather than theoretical, which is why safer-gambling tools and promotion value are scored, why every offer page carries its terms, and why this paragraph exists instead of a line of small print. Offers and figures shown across this site were correct at the time of publication and may change; always confirm terms with the operator before depositing. 18+. Please gamble responsibly.<\/p><div class=\"anps-betting-feature__buttons\"><a class=\"anps-betting-btn anps-betting-btn--primary is-md\" href=\"\/betting\/how-we-review\/\"><svg class=\"anps-icon\" width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-list-checks\"><\/use><\/svg><span>How we review betting sites<\/span><\/a><a class=\"anps-betting-btn anps-betting-btn--outline is-md\" href=\"\/betting\/responsible-gambling\/\"><svg class=\"anps-icon\" width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><use href=\"#anps-i-heart-handshake\"><\/use><\/svg><span>Responsible gambling hub<\/span><\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Oddsmark is funded by commissions from the bookmakers we list. That is a real conflict of interest, so this page sets out exactly how the money works, what separates it from the scoring, and three rankings that cost us revenue.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"footnotes":""},"class_list":["post-38311","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/pages\/38311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/comments?post=38311"}],"version-history":[{"count":0,"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/pages\/38311\/revisions"}],"wp:attachment":[{"href":"https:\/\/preview.sportpulse.anpsthemes.com\/betting\/wp-json\/wp\/v2\/media?parent=38311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}